As people become more and more conscious about what goes into their body, food brands are having to rethink their strategy on how to jump on this trend. Game Changers, a Netflix documentary, is testament to this. It looks at what we as a human race thought we should be eating and flips that notion completely around by eating plant-based products. The types of foods hunter gatherers would eat.

“Harry’s Juice is a fresh cold-pressed juice movement designed to help people access fresh, healthy, and sustainably produced juice conveniently. We sell a range of citrus based juices; orange, grapefruit, and lemon- which we combine with natural healing roots like ginger and turmeric to create a product that can be felt within our body’s says Harry Danckwerts (2012S), founder of Harry’s Juice.

Having completed his politics, philosophy and economics degree in 2017, Harry set upon learning as much as he could from people around the world. Central and north America is where he spent a year understanding different cultures and how people perceive things differently.

“The health foods market is expanding all over the world. My travels through The States showed me what is possible but whilst I was in Havana, I discovered the joy of simplicity - it all starts with the freshness and quality of inputs,” explains Harry. “I saw an opportunity in Cape Town, and I have pursued it ever since. Cape Town is an amazing city with many opportunities, and I feel very lucky to be in this position”.

People are becoming more environmentally and health conscious, with many different health and wellness brands becoming the norm. According to The Health and Wellness institute, the industry is worth around $4.2 trillion as of April 2019, representing 5.3% of global economic output.

This is the trend Harry is hoping to jump onto, “There is certainly a demand from consumers to eat healthier food that is sustainably produced but there are major strides that need to be made to make this possible. In South Africa this will ultimately come down to price and accessibility. Within the premium market there is a shift towards healthier food because people can afford to pay. I think premium goods will lead the way, but widespread changes will depend on demand and what is feasible.”

Harry’s Juice is of course in its infancy, with production levels which would not rival the likes of Liqui Fruit or Ceres Juice. However, therein lies the essential key factor where separates Harry’s Juice from the established brands.

“Harry’s Juice is different in the sense that we distribute fresh juice with a very limited shelf-life (5 days). We use cold-pressed technology to make tastier and more nutritious juices - due to a more efficient extraction process - and we source great quality produce. All our products are packaged in glass bottles”.

Harry's Juice has limited shelf life due to it's defining factor of being unpasteurized. The production of the juice is in Somerset West.

For now, the juices can be found in niche shops such as Truth Coffee, Arthurs MiniSuper, Saucisse Boutique Deli, Smidswinkel by Deluxe, Ground Central, Mulberry & Prince, and The General Store around Cape Town, Stellenbosch and Somerset West. Office deliveries are a major focus, with companies looking to be more health and environmentally conscious.

Give Harry's Juice a follow at https://www.instagram.com/harrys_juice/

Should you wish to get in contact with Harry please mail Dedry at [email protected]